Building NextWork; Why Now?

Amber Joseph
December 10, 2024
2 min

If your first thought is, “Seriously? Another online learning company?”

I get it.

Online learning often feels… well… a bit “blah.” Clunky interfaces with stock images, isolating and lonely experiences, meaningless quizzes and badges, and, at the end of it all, that awful lingering question: Did I actually learn anything?

Somehow, we’ve collectively accepted that this is just how online learning is. But the truth is that despite this incredibly lackluster experience, more and more people continue to learn online every year.

The pace of technological change is relentless. Jobs are evolving faster than ever, forcing millions to upskill just to keep up. As difficult and disjointed as the online learning experience may be, people push through because they have no choice.

But we don’t have to settle for this. We shouldn’t settle for this. Today’s model of online learning doesn’t have to define tomorrow’s. There has never been a better time in history to redefine what learning looks like.

Here’s why:

1. The Market is Demanding Better Learning Experiences

Trust in traditional education is at an all-time low. Rising tuition costs, outdated curricula, and a growing disconnect between academic institutions and real-world skills have left learners frustrated. People are increasingly skeptical about whether traditional degrees deliver real value, and they’re looking for alternatives that feel relevant, practical, and personalized.

A GenAI-driven learning platform can directly address these concerns by offering tailored, hands-on, and skills-focused experiences that adapt to each learner’s unique needs. This isn’t just about convenience—it’s about delivering a level of relevance and utility that traditional education is struggling to provide.

2. Hiring Trends Are Shifting Toward Skill Showcasing, Not Certificates

Employers are no longer fixated on degrees or certificates; they’re looking for proof of capability. In industries like tech and design, projects and portfolios are becoming the gold standard for hiring decisions. The message is clear: it’s not about what you’ve studied—it’s about what you can do.

This is where NextWork shines. Every project on the platform is uniquely generated, tailored to each learner’s progress and goals. Automated project documentation ensures that every student can clearly articulate the process and outcomes of their work, while NextWork portfolios enable learners to showcase a collection of their experiences. This approach doesn’t just help students demonstrate their skills—it highlights their individuality and ability to solve unique, real-world challenges.

By empowering learners to build and document distinctive project-based portfolios, we’re building for the future of hiring. It’s a game-changing approach for a workforce that values proven ability over paper credentials.

3. The Technology is Finally Here to Do This at Scale

The market demand from learners and employers has been building for years. But it wasn’t until the arrival of AI that the game for content creation and learning experiences changed forever. What once required teams of curriculum developers, instructional designers, and content producers can now be streamlined using AI. For the first time, it’s possible to own the entire learning production line—from creating content to iterating entire course structures based on student feedback—all within a single platform.

Previously, companies had to rely on marketplaces or external providers to source content creation. Now, with AI-native builds, it’s possible to unlock the ability to deliver better learning experiences at scale. Whether it’s creating adaptive lessons, generating real-time feedback, or simulating real-world scenarios, we can finally truly personalize learning for millions of people simultaneously. This level of scalability simply wasn’t achievable six months ago.

The Perfect Storm

The combination of market demand, shifting hiring practices, and technological capability makes now the perfect time to build a personalized GenAI platform for vocational skills. Learners are hungry for better alternatives, employers are demanding tangible skills, and AI has unlocked the ability to deliver both at a scale and quality we’ve never seen before.

It’s time to reimagine how we learn and work. The time is now.